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Tuesday, 17 April 2012
The Daftest of Decisions
News reached me via the jungle telegraph that James Barry will no longer be the Unitarians' webmaker. I might be talking out of turn here, lacking some information, but only because I can't think of anything more bonkers. He made a dreadful website (remember those squares) look good again, and has added all sorts of features. He also knows plenty about publicity more generally. Structures get changed 'to be more effective' and you find they end up doing the same thing. If the centre is cutting its suit numbers according to what cloth is available, the one thing you don't do is shut down the shop window. You keep your marketing department as long as you can. This chap has brought people in through the door. No wonder people get fed up with the centre. Now tell me what in this I have got wrong.