It is produced by Belper Unitarians. Now to produce something like this requires a congregational exercise in prioritising what is important for a leaflet, in saying and recording what beliefs exist and what people do, in doing the photography (including of some events), in sharing the writing, and the final selection. You've got the:
- Welcome (and recognise the building)
- Contacts (and website)
- Wider context (district, national)
- What people say
- Photographs (especially people)
- Some punchy headlines
The leaflet is what gets put in public buildings, as well as what can be taken from the church. The focus should be on the Unique Selling Point of Unitarianism, which is its diversity and difference (in concrete terms the Christian, Humanist, Pagan and Eastern) coming together and especially the rites of passage that reach into areas other churches reject.
There is more information on a folding card leaflet than on a poster, but less than on a website. There is less grab and pull on a leaflet but the folding card leaflet does have a front page. It ought to be handy. Belper's seems to pass all the tests as far as I can see.