Wednesday 20 December 2023

Broadcasting Limitation

 Channel 4 in the UK is hiding nothing. One documentary is about Aldi, a single retailer, known for being cheap, commissioning some sort of dessert, basically something when I bothered to look  that appears like a female breast fake style. Well done Penny Lane bakery and what publicity, and then other hopefuls include Wigston Deli, who pitch Pigs in Blankets Samosas; a festive themed steamed pudding from Worcestershire based The Pudding Shop, and Pigs in Blankets Ice Cream from Yorkshire dairy farm Yorvale. It's all about Aldi, of course, cheap and yet sophisticated.

Another documentary is about McVities biscuits. They're producing a not quite so new white chocolate digestive. In the past ITV would have banned these documentaries as too close to commercial products. Too close?

Once upon a time cameras came with limitations and directors moved them about. Lights or strong reflected sun were needed. Nowadays you get saturated colour and pinpoint accuracy, and so cameras stay still. The focus is on individuals and what they wear, where they are placed, as they drone on. They can be in an office or go dogging - it doesn't matter.

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